Let me explain something to you; I like my music  loud!  [And  I like it louder!! -- Gino] There have been lots of shows that  I  have been to in the past that I have exited with my ears  ringing,  almost screaming to jump off my head and roll  over  dead.  Case  in  point, 1992's Campaign For Musical Destruction  with  Napalm  Death,  Brutal Truth, etc...      Having attended Foundations Forum in Los Angeles, I was  in  the presence of the loudest fuckin' band that I think I have  ever  heard live;  Sweden's  industrial/techno/metal  outfit,  Misery  loves  Co. Having just had a few hours to recover from their showcase the  night before (a mere 10 hours later), I was  sitting  in  Earache  Records' suite at the Burbank Hilton, talking very softly with  thrashing  duo Patrik Wiren (PW) and Orjan Orukloo (OO) about the show the  previous night when the chat just began:
CoC: So this being your North American debut  at  1995's  Foundations      Forum, how did it feel, and will you be touring more Stateside?
PW: "The show was pretty good for us. We played hard and loud. It  is     important for us to start somewhere  like  here  (at  Foundations     Forum), and then we will tour in some parts of the eastern United     States before heading back home. We won't be back here until next     year, but we really want to tour more here."
CoC: Even before the release of your self-titled debut, there  was  a      lot of press and a buzz going on about the band. To what do  you      credit the word of mouth that spoke so much and so  strongly  of      the band?
PW: "We definitely got a lot of exposure in Europe by playing there a     lot and we did very well in England  thanks  especially  to  mags     such as Kerrang and Germany's Metal Hammer. They helped a lot  in     getting people interested in us. Also MTV in Europe helped us  by     showing our video six or seven times a day. I guess you  can  say     the combination of media  and  playing  live  has  helped  people     become interested in Misery Loves Co."
CoC: Was it initially hard to get the band off onto the road and live      up to the buzz that came with your beginning?
PW: "For us it was tough in the beginning, but it only  took  six  or     seven months to get a following. We have been lucky."
OO: "It never really got to the point where  we  didn't  want  to  do     this. We knew we would be able to get off  the  ground,  it  just     took awhile."
CoC: Why do you think it is that Misery loves Co. appeals to a  large      number of music fans?
OO: "I think people like the album because of the variety and mixture     of songs found within  -  the  different  music  styles  that  we     incorporate. A lot of the music varies from a hard, loud sound to     a soft, melodic sound, and I think  people  like  that.  We  like     playing music that way."
CoC: Will this type of music be the way  of  the  future  for  Misery      Loves Co.? Do you believe that people  will  still  respond,  as      they have recently, a few years down the road?
OO: "We aren't even thinking about any direction with  the  next  LP.     Most of the music of our newer stuff is written. The way I see it     is, in order to go forward you can't create a  totally  different     music genre. You have  to  use  the  available  ones  and  create     something new out of that. And that is why there is a lot of  the     computerized metal in the new music. People are experimenting and     using what they can get their hands onto. We are  doing  what  we     want to do  with  our  music  because  it  is  the  way  we  feel     comfortable. It is the way we like to hear and make music."
CoC: Just where does this band fit in? Industrial? Metal? The choices      are many regardless of the two obvious ones. Whatever  the  case      may be, how does the band want to  go  about  their  writing  of      music and songs; under their own guidance, or in someone  else's      footsteps?
PW: "I think we want to create our own pathway."
OO: "We don't listen or follow anybody. Our music just happens."
CoC: How would you describe your debut album?
OO: "I don't know, how would you describe it?" he asks me.
CoC: Loud. Abrasive. On the money.  I  think  it  is  something  that      people want to hear.
OO: Responds with some enthusiasm, "works for me."
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NOTE: If you like H-E-A-V-Y music, then check  out  Misery  Loves Co. when they hit your town, but be sure to  take  two  sets  of  ear plugs.